Ferrero Rocher — Advertising Campaign & Social Media Design
Freelance design and artwork support for a campaign promoting Ferrero Rocher chocolate bars. Working from an existing creative concept, I developed campaign artwork for outdoor advertising and designed supporting social media posts.
My role involved bringing together product imagery, campaign messaging and branded visual elements across different layouts and formats. The work included posters for bus stops and billboards, alongside social content that carried the campaign’s distinctive gold styling into digital channels.
Scope of Work
Campaign Artwork Development
Developing an existing creative concept into advertising artwork across print and digital formats.
Large Format Artwork
Preparing layouts for larger advertising formats while maintaining the campaign’s visual consistency.
Product Image Composition
Arranging supplied product imagery within the campaign layouts to showcase the chocolate bar range.
Poster Artwork
Combining product imagery, headlines and campaign messaging into promotional poster layouts.
Social Media Design
Designing branded social posts to support the chocolate bar campaign online.
Typography & Message Hierarchy
Balancing headlines, supporting copy and product information across the artwork.
Outdoor Advertising
Adapting campaign artwork for outdoor placements, including bus stops and billboards.
Layout Adaptation
Reworking compositions to suit different dimensions, proportions and advertising placements.
Print & Digital Adaptations
Maintaining a consistent campaign identity across physical advertising and social media assets.